Case Study: Movistar raises cyberbullying awareness with Wunderman Thompson's interactive mobile film

Movistar - Customer Case Study

The customer, Movistar, a major Latin American mobile phone company, faced the challenge of raising awareness about cyberbullying, a severe issue in Argentina where six out of ten kids are affected. Partnering with vendor Wunderman Thompson, they aimed to align with their "Choose to take care" brand platform and create a campaign to help adults and peers detect the signs of this often-hidden problem.

Wunderman Thompson developed "Perspectives," an innovative interactive film for mobile that uses the phone's gyroscope to allow users to switch between two parallel narratives by rotating their device. This solution provided a powerful metaphor for seeing different sides of a story and was supported by a targeted call to action. The campaign generated over 42 million impressions and, most importantly, led to over 100 cyberbullying reports that helped identify affected areas for intervention.

Movistar