Case Study: Heineken achieves 3.8M can sales in 3 months with Wunderman Thompson's Everyday Sponsorships

Heineken - Customer Case Study

Heineken worked with Wunderman Thompson Bangkok to launch Heineken 0.0 in Thailand, where the brand was introducing a new zero-alcohol beer category. The challenge was not just to drive trial, but also to educate consumers on new drinking occasions for the product.

Wunderman Thompson turned a sampling brief into thousands of personalized “sponsorship” deals for everyday activities, each with custom packs and chilled cans of Heineken 0.0. The campaign delivered 20,000 sponsorship deals and sold 3.8 million cans in just three months, achieving 82% of the full-year KPI.

Heineken