Case Study: ElaN Languages promotes gender-neutral translation with VML’s Unbias Button

ElaN Languages - Customer Case Study

The customer, ElaN Languages, faced the challenge of gendered job titles perpetuating bias and limiting opportunities within language and recruitment. Partnering with vendor Wunderman Thompson, they sought a way to promote the adoption of a more inclusive, gender-neutral vocabulary, particularly through their digital services.

Wunderman Thompson's solution was the creation of the "Unbias Button," a feature integrated into ElaN's online translation tool that automatically suggests gender-neutral alternatives to biased terms. This innovation garnered significant positive press coverage from major industry publications. Furthermore, ElaN shared its database of neutral terms with leading translation services, amplifying the solution's impact across the entire industry.

ElaN Languages