Case Study: Adidas boosts engagement and revenue with Wunderman Thompson's Uncancelled Cup

Adidas - Customer Case Study

The customer Adidas faced the challenge of engaging football fans and generating excitement during a period when all live sports events were cancelled. The vendor Wunderman Thompson was tasked with overcoming this hurdle.

Wunderman Thompson developed the Uncancelled Cup, a branded entertainment project that broadcast a PlayStation football tournament featuring real players and celebrities competing from their homes. The solution included live broadcasts with commentary and post-game debate programs. This initiative achieved a total reach of 30.6 million and live viewership that was twice the size of a normal Turkish Super League game. For Adidas, the campaign resulted in a 35% revenue increase, a 65% rise in site traffic, and a doubling of their shopping app downloads.

Adidas