Case Study: Wander Beauty achieves 21% of total digital revenue from triggered email with Wunderkind

Wunderkind’s Triggered Email Solution Drives 21% of Revenue for Wander Beauty

Wander Beauty, led by Ezra Chasser, was over-reliant on paid media and batch-and-blast email sends and needed to collect more emails and scale personalized triggered email revenue quickly for the holidays. They engaged Wunderkind to deploy a personalized, automated triggered email solution to capture more subscribers and deliver one-to-one messaging.

Wunderkind implemented on-site capture and triggered, personalized emails (cart-abandon, browse recovery, lifecycle messaging) so Wander could speak to customers where they were in the funnel; within three months email opt-ins were up 7x and Wunderkind drove 21% of Wander Beauty’s total digital revenue, became the brand’s #1 paid channel by revenue, and helped lift organic/triggered-driven revenue from about a third to nearly 60%, boosting ROI.

Wander Beauty

Ezra Chasser

Director of eCommerce and Marketing