Case Study: Corkcicle achieves over 20% of total digital revenue with Wunderkind's triggered email & text

Wunderkind Triggered Email & Text Drive Over 20% of Revenue for Corkcicle

Corkcicle wanted to deepen its owned-channel marketing after long-term success with triggered email, so it partnered with Wunderkind to expand from Wunderkind’s triggered email offering into text messaging. The challenge was to scale high-performing, automated communications across channels to drive more digital revenue and better engage customers.

Wunderkind implemented a combined triggered email and text program, producing almost immediate results: Wunderkind Email drove 12.7% of total digital revenue, Wunderkind Texts accounted for 8.3%, and combined efforts contributed over 20% of digital revenue with 2.9x YoY growth in revenue driven by Wunderkind.

Corkcicle

Amanda Nelson

Vice President of eCommerce