Case Study: Felina achieves 26% of total digital revenue with Wunderkind triggered email & text

Wunderkind Triggered Email & Text Combine to Drive 26% of Revenue for Felina

Felina, the intimate apparel company, had been using other vendors for their triggered email and text-message marketing and sought a partner to improve performance. They engaged Wunderkind to run their triggered email and text campaigns to boost engagement and revenue.

Wunderkind implemented combined triggered email and text programs that quickly became a major revenue driver: Wunderkind drove 26.1% of Felina’s total digital revenue, with 13.5% coming from Wunderkind Texts alone and a 98% increase in text revenue compared with the previous vendor.

Felina

Rob Gardner

Vice President of Sales