Case Study: G-Star Raw achieves 18.5% of total digital revenue with Wunderkind triggered email

Wunderkind Triggered Email Drives Over 18% of Total Digital Revenue for G-Star Raw

G-STAR RAW, the Dutch denim and apparel brand, needed efficient digital channels to accelerate its online growth and customer acquisition. The company partnered with Wunderkind to deploy a triggered email program (Wunderkind Triggered Email) to expand its email list and drive more conversions.

Wunderkind implemented a targeted triggered-email solution that accelerated new-customer acquisition and grew G-STAR RAW’s email list, delivering measurable revenue impact: triggered email accounted for 18.5% of total digital revenue, ranked #2 among paid channels for driving conversions, and produced a 6.5x increase in triggered email revenue. Wunderkind’s program influenced nearly 20% of digital revenue and helped scale the brand’s digital performance.

G-Star Raw

John Sadeghipoor

Director of Digital & eCommerce