Case Study: Kassatex achieves 17% of total digital revenue with Wunderkind triggered email

Wunderkind Triggered Email Drives 17% of Total Digital Revenue for Kassatex

Kassatex, a bed-and-bath brand focused on casual, affordable luxury, partnered with Wunderkind to accelerate its digital growth and boost e-commerce performance. The collaboration centered on Wunderkind’s triggered email program to better engage shoppers and recover revenue from on-site and off-site behaviors.

Wunderkind implemented a targeted triggered email strategy that delivered measurable lift: Wunderkind’s triggered emails accounted for 17.1% of Kassatex’s total digital revenue and were the #2 paid channel for driving conversions. The program improved key KPIs—including conversion rate—and became a significant revenue driver for Kassatex, a result the customer attributes to Wunderkind’s seamless, team-like partnership.

Kassatex

Miro Khoudari

Chief Financial Officer