Case Study: Rebecca Taylor achieves 5x triggered-email revenue and captures 12.5% of total digital revenue with Wunderkind

Wunderkind Triggered Email Drives 12.5% of Total Digital Revenue for Rebecca Taylor

Rebecca Taylor, an elegant womenswear brand, needed to drive online growth while still speaking to the specific needs of its customers. To solve this, Rebecca Taylor partnered with Wunderkind to scale personalized one-to-one marketing using triggered email and high-volume, individualized messaging.

Wunderkind implemented a triggered email program that scaled one-to-one messages while preserving the brand voice, producing measurable results: triggered email now drives 12.5% of Rebecca Taylor’s total digital revenue, delivered a 5x increase in triggered email revenue versus the previous solution, and became the #2 paid channel for driving conversions.

Rebecca Taylor

Stacey Fierstein

Vice President of Marketing