Case Study: Criquet Shirts achieves nearly 10% of total digital revenue from text messaging with Wunderkind Text

Wunderkind Text Drives Nearly 10% of Total Digital Revenue for Criquet

Criquet, the menswear brand founded to pursue the perfect shirt, needed to scale its direct-to-consumer growth and one-to-one marketing. To accelerate personalized outreach, Criquet engaged Wunderkind, deploying Wunderkind’s triggered email solution and Wunderkind Text.

Wunderkind implemented targeted triggered emails and SMS campaigns that delivered measurable lift: triggered email accounted for 14.5% of total digital revenue and was the #2 paid channel for conversions, while Wunderkind Text drove 8.3% of total digital revenue (reported as nearly 10% year‑to‑date), significantly boosting Criquet’s digital sales.

Criquet

Hobson Brown

Co-Founder