Case Study: rag & bone achieves 35% site identification and 6.6x triggered-email revenue growth with Wunderkind

Wunderkind Helps rag & bone Scale Digital & DTC Efforts with Identification

rag & bone, the New York–based luxury apparel brand, faced the challenge of scaling direct-to-consumer revenue as it shifted from a wholesale-led model. With onsite identification as low as 8%, abandonment and triggered email channels lacked scale. To address email acquisition and personalization, rag & bone partnered with Wunderkind, using Wunderkind’s Triggered Email and identification capabilities integrated with Salesforce Marketing Cloud.

Wunderkind implemented shopper identification and personalized triggered email campaigns, deanonymizing roughly 35% of site traffic and increasing triggered email reach 3.7x, which led to a 6.6x lift in triggered-email revenue. Today Wunderkind drives 7.27% of rag & bone’s total digital revenue and delivers returns that exceed the brand’s target ROAS by 26x.

rag & bone

Aaron Detrick

Vice President of Digital