Case Study: Natural Baby Shower achieves 4x list growth and 5.5x email revenue with Wunderkind

Wunderkind Email Capture & Onsite Identification - Fuel Over 4X List Growth

Natural Baby Shower, an eco-friendly baby and maternity retailer, was driving traffic but couldn't identify or capture enough site visitors to build granular audience segments and grow its email list. To solve onsite identification and list growth challenges, they engaged Wunderkind, implementing Wunderkind’s Email Capture & Onsite Identification and Triggered Email solutions.

Wunderkind used onsite identification to expand Natural Baby Shower’s marketing database and power segmented Klaviyo campaigns, enabling timely abandoned-cart, price-drop and other triggered messages. The results: a 4x–5x increase in the marketing list, a 5.5x lift in email revenue, and Wunderkind becoming the retailer’s #2 paid channel—driving about 11% of total digital revenue.

Natural Baby Shower

Clifton Vaughan

Managing Director