Case Study: Wolverine Worldwide achieves 15-20% revenue growth with Wunderkind

Wolverine Worldwide boosts revenue 15-20% with Wunderkind

Wolverine Worldwide, a footwear company with a portfolio of brands, faced the challenge of being unable to identify anonymous traffic on its website. Without a way to deanonymize users, the company lost the opportunity to re-engage visitors who left without converting. They turned to the vendor Wunderkind and its identity network and performance marketing tools to solve this problem.

Wunderkind's solution recognized more anonymous traffic, enabling Wolverine Worldwide to scale up its abandoned cart email program. This resulted in the brand sending 300% more abandonment emails with personalized offers. The strategy drove a 15-20% increase in total revenue for Wolverine Worldwide.

Wolverine Worldwide