Case Study: True Botanicals achieves 122% SMS revenue lift with Wunderkind

True Botanicals boosts SMS revenue 122% with Wunderkind

True Botanicals, a provider of high-performance beauty products, needed to increase customer opt-ins for email and text messaging to prepare for the expiration of third-party cookies. They also sought to drive more revenue from their text channel beyond what their previous provider, Attentive, was delivering and wanted to unify customer profiles to streamline the user experience across channels. They partnered with Wunderkind to address these challenges.

By implementing Wunderkind's Identity Network and AI-powered messaging solutions, True Botanicals consolidated their email and text programs. This allowed them to serve bespoke opt-in offers and send more intelligent messaging. The results were immediate and significant; upon switching, they saw a 122% lift in text revenue over Attentive and a 2.4x lift in email revenue. Wunderkind now drives 10% of True Botanicals' total digital revenue, having successfully increased opt-ins, streamlined operations, and exceeded ROI targets.

True Botanicals