Case Study: Tamara Mellon achieves a 10.2x performance lift and drives 10% of revenue with Wunderkind

Tamara Mellon Driving Mid-Funnel Growth with Wunderkind

Tamara Mellon, a direct-to-consumer luxury footwear brand, partnered with Wunderkind to address a core challenge: balancing brand-building awareness with performance-driven revenue. After investing in upper-funnel channels like connected TV, podcasts, and social, Tamara Mellon needed a better way to identify site visitors and remarket to them, so they engaged Wunderkind’s technology and email remarketing services to grow their email channel and support ambitious revenue goals.

Wunderkind implemented a solution to recognize more of the site traffic from awareness campaigns and execute a holistic email remarketing strategy, turning email into a high-revenue performance channel. The results were significant: Wunderkind drove 10% of Tamara Mellon’s revenue this year and delivered a 10.2x lift in performance over the previous solution, enabling the brand to re-engage customers effectively and confidently scale its awareness investment.

Tamara Mellon

Jill Layfield

Co-Founder