Case Study: Sonos achieves higher identification rates and 12x return on spend with Wunderkind

Sonos boosts onsite identification to 21% with Wunderkind

Sonos, a premium sound system company, faced the challenge of high onsite cart abandonment rates hovering around 88%, a trend known as "reverse showrooming" where customers researched online but purchased in-store. This, coupled with low user identification rates that hindered retargeting efforts, led them to evaluate solutions. They sought a vendor like Wunderkind to address these specific issues.

Wunderkind implemented a solution that significantly accelerated Sonos's "time to first dollar" and improved user identification rates to 21% of site traffic. The results were substantial, including a 9x performance lift at launch over their previous solution and a 4x year-over-year lift by the third year of the partnership. Sonos also achieved a 12x return on spend, which far exceeded their forecasts.

Sonos