Case Study: Solé Bicycles drives 20-25% of traffic with Wunderkind Texts

Solé Bicycles drives 20-25% of traffic with Wunderkind Texts

Solé Bicycles, a direct-to-consumer bicycle company, was overly reliant on major social media platforms like Meta and TikTok for customer acquisition. Their CEO, Jimmy Standley, was initially skeptical that text messaging could drive revenue for their high-ticket items. They partnered with the vendor Wunderkind to help bolster their middle and bottom-of-funnel marketing strategy.

Wunderkind implemented its text retargeting service alongside its email capabilities. This solution successfully generated a significant 20-25% of Solé Bicycles' total website traffic based on a last-click attribution model. As a result, the company greatly reduced its dependence on social media platforms for acquisition, diversifying its traffic sources and strengthening its overall marketing funnel through Wunderkind.

Solé Bicycles