Case Study: Saks OFF 5TH boosts customer retention and triggered revenue with Wunderkind

Saks OFF 5TH drives 2X triggered revenue with Wunderkind

Saks OFF 5TH, a luxury off-price fashion retailer, sought to improve customer retention and build loyalty. Their research identified a key opportunity with a younger demographic that values fashion and deals, finding these customers spend significantly more when enrolled in loyalty programs. The challenge was to engage and retain newly acquired customers by providing exceptional value.

Partnering with Wunderkind, Saks OFF 5TH implemented a data-driven loyalty program called OFF 5TH Rewards, utilizing Wunderkind's services for email capture and triggered messaging. This solution enrolled over 2.7 million customers and delivered highly personalized communications. As a result, Wunderkind's triggered programs now drive twice the revenue, and customers in the loyalty program show higher retention rates compared to those who are not.

Saks OFF 5TH