Case Study: RenownedAirline boosts loyalty sign-ups and bookings with Wunderkind

RenownedAirline boosts CTR 2.4x with Wunderkind

RenownedAirline sought to shift its post-pandemic marketing strategy to prioritize its customer loyalty program and credit card sign-ups, with the ultimate goal of driving revenue. Their challenge was to effectively raise awareness and drive registrations among two key traveler demographics: business/luxury and leisure customers. They partnered with the vendor Wunderkind to address this.

Wunderkind implemented its high-impact expandable ad units, which were designed to showcase the value of the loyalty program. The solution used targeted, scalable data and two sets of custom creative assets tailored to the different traveler mindsets. The campaign delivered exceptional results for RenownedAirline, including a completion rate 4% above benchmark, an interaction rate 5.5x above benchmark, and a click-through rate 2.4x above benchmark, greatly impressing the client with the high engagement metrics.