Case Study: Refinery29 achieves higher email engagement and subscriber growth with Wunderkind

Refinery29 grows new monthly subscribers 21% with Wunderkind

Refinery29, a leading global media company, partnered with Wunderkind to address the challenge of sustainably growing its email list and increasing long-term subscriber engagement. Their previous strategies resulted in most engagement dropping off after 90 days, and they sought a solution to turn fleeting website traffic into loyal, active newsletter subscribers.

By implementing Wunderkind's personalized messaging and onsite targeting solutions, Refinery29 saw a 21% year-over-year increase in new monthly subscribers. The subscribers acquired through Wunderkind demonstrated significantly higher engagement, with 33% higher open rates in the first 30 days and 64% higher open rates after 90 days. The success led Refinery29 to expand its use of Wunderkind for geo-targeted event promotions and international growth.

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