Case Study: rag & bone boosts digital revenue with Wunderkind

rag & bone drives 20.3% of digital revenue with Wunderkind

rag & bone, a New York-based luxury clothing brand, faced challenges in transitioning from a wholesale-led model to a direct-to-consumer (DTC) focus. They struggled to compete with digital-first brands and had a low 8% identification rate for site traffic, which limited the effectiveness of their abandonment emails. To boost digital revenue, they partnered with Wunderkind for its identification and remarketing services.

Wunderkind implemented its identity network to identify over 40% of site traffic, enabling personalized, triggered emails. The solution was later expanded to include text messaging. As a result, Wunderkind drove 20.3% of rag & bone's total digital revenue, with text messages alone contributing 9.8%. The partnership led to a 6.6x increase in triggered email revenue and a 4.7x year-over-year growth in revenue driven by Wunderkind.

rag & bone