Case Study: Premier Vacation Flights achieves 12x triggered email revenue growth with Wunderkind

Premier Vacation Flights boosts revenue 12x with Wunderkind

Premier Vacation Flights, a major provider of nonstop vacation flights, faced challenges in identifying and efficiently retargeting logged-in site visitors. This limitation impeded their revenue across owned channels and was a significant problem given the extended 30-90 day travel booking process. They partnered with Wunderkind to find a solution for engaging users throughout this long planning phase.

Wunderkind utilized first-party data to implement a strategy of personalized, triggered emails and SMS that maintained the brand's voice. This solution significantly increased their retargeting pool and engagement. The results were transformative, driving 7.4% of digital revenue and achieving a 12x lift in revenue from triggered emails, which also became the brand's #3 paid channel. This maximized direct bookings and shortened the conversion window.