Case Study: Piglet in Bed achieves 14.1% email-attributed revenue with Wunderkind

Piglet in Bed grows email-attributed revenue to 14.1% with Wunderkind

Piglet in Bed, a digital-first retailer of eco-friendly linen and sleepwear, faced challenges in scaling its email marketing efforts sustainably. Despite using Klaviyo, the brand struggled to increase email-attributed revenue beyond a 10% plateau due to limited in-house resources. To introduce more sophisticated automation and grow its owned audience, Piglet in Bed partnered with Wunderkind for its expertise in email capture and personalization.

By implementing Wunderkind's solutions, Piglet in Bed was able to capture consumer information at various on-site touchpoints and send triggered communications based on browsing behavior. This resulted in a 14.1% revenue contribution from email, a 5x growth in its email list, and Wunderkind outperforming its initial ROAS projections by 202%. The brand also successfully launched a text messaging channel, further enhancing its customer engagement and building a valuable owned audience.

Piglet in Bed