Case Study: HOMAGE achieves 3.4X revenue lift and 3X higher triggered email conversions with Wunderkind

Performance Growth Marketing with Wunderkind & Klaviyo

HOMAGE, a Columbus, Ohio–based vintage apparel retailer, was seeing low onsite customer identification that limited its ability to send personalized triggered emails and drive conversions. To fix this, HOMAGE turned to Wunderkind and implemented Wunderkind’s triggered-email solution via the Klaviyo sender integration to improve identification and one-to-one messaging.

Wunderkind deployed onsite identification and personalized triggered emails integrated with Klaviyo, immediately tripling triggered-email conversions and delivering a 3.4X revenue increase in the first month; Wunderkind now drives about 7% of HOMAGE’s total digital revenue. The full-service integration lifted identification from under 5% of the audience to a much higher rate and produced measurable, immediate improvements in conversion and revenue for HOMAGE.

Homage

Steve Werman

Chief Financial Officer