Case Study: Northbeam helps a leading home goods brand boost ROAS and lower CAC with Wunderkind

Northbeam boosts new-customer ROAS 12x with Wunderkind

a leading home goods brand was facing challenges with customer acquisition costs and channel efficiency due to their high average order value. They turned to the vendor Wunderkind to scale their abandonment email program and used the Northbeam platform to gain an unbiased view of their marketing performance across the entire customer journey.

Wunderkind implemented a solution that transformed the brand's email program into a top revenue channel. Using Northbeam's multi-touch attribution model, they were able to measure Wunderkind's full impact. The results were significant: Wunderkind achieved a 93% lower CAC than Meta Ads, a 12x higher ROAS than Meta, and helped drive revenue from $8.6 million to $32 million.

Northbeam