Case Study: Nautica achieves 3x triggered email revenue lift with Wunderkind

Nautica Sees 3x Triggered Email Revenue Lift Within First Month of Switching to Wunderkind

Nautica sought to accelerate eCommerce growth (targeting 20% YoY) after being acquired by Authentic Brands Group and, despite using Bluecore for triggered emails, faced low onsite identification rates—exacerbated by cross-device shopping, cookie attrition, and the fact that over 70% of new email captures came from in-store transactions. They evaluated options and ultimately switched to Wunderkind, deploying Wunderkind’s Triggered Email and Scale Performance solutions.

Wunderkind implemented identity bridging to recognize customers regardless of where their email was captured and integrated with Salesforce Marketing Cloud to consolidate sends and reporting. Within the first month, Wunderkind drove a 2.7x lift in triggered email revenue, made triggered email responsible for over 13% of online revenue, delivered more than double Nautica’s stretch return-on-spend target, and helped grow total digital revenue by 13%.

Nautica

Magnus Gustaffson

Senior Director