Case Study: Natori boosts revenue and reduces third-party cookie reliance with Wunderkind

Natori drives 14% of digital revenue with Wunderkind

Natori, an NYC-based fashion label, needed to move away from its reliance on third-party cookies to engage customers and drive revenue. This challenge was compounded by unique inventory changes and an ongoing rebranding process that stretched its resources. The company turned to Wunderkind for its full-service solution to handle this communication at scale.

Wunderkind executed on-brand triggered email campaigns and utilized its Catalog email modules to effectively communicate inventory changes. This solution drove immediate sales, leading Natori to also implement Wunderkind's Text solution for abandonment and on-demand messages. As a result, Wunderkind became Natori's second-highest paid channel for driving conversions, with its triggered email and text messages generating 14% of the brand's total digital revenue.

Natori