Case Study: Boston Proper achieves 3x triggered email revenue and 60% site identification with Wunderkind

More Effective Digital Remarketing Across Channels for Boston Proper

Boston Proper, a women’s clothing brand with a legacy in catalog retail, needed to modernize its marketing by better recognizing site visitors and scaling one-to-one digital remarketing. To capture more email addresses and make triggered messages more relevant and timely, Boston Proper partnered with Wunderkind, leveraging Wunderkind’s identification technology and Catalog Modules to power its triggered email program.

Wunderkind used its identity network and Catalog Modules to deanonymize 60% of site traffic (a roughly 200% increase in identification), increasing triggered email reach 2.8x and tripling revenue from those emails. As a result, Wunderkind now drives 18.8% of Boston Proper’s total digital revenue and helped the brand exceed its ROAS target by 52.6%.

Boston Proper

Amy Larsen

Vice President Marketing and Ecommerce