Case Study: Mizuno achieves 3× ROAS and 5× higher conversion with Wunderkind

Mizuno Accelerating Personalization with Wunderkind

Mizuno, the global sportswear brand, faced the challenge of reaching highly diverse audiences across many sports with more relevant, personalized messaging. To accelerate personalization and improve targeting, Mizuno partnered with Wunderkind, using Wunderkind technology — including behavior-based triggered emails and automated on-site features — to deliver tailored experiences to different customer segments.

Wunderkind implemented behavior-driven emails, automated website personalization and CRM-building tactics to drive customers to cart faster and enhance post-signup experiences. The results were measurable: Wunderkind traffic converted at 5x the site average, delivered 3x performance over ROAS targets, became the #2 paid channel in Google Analytics, and helped increase AOV, conversion rates and the active customer base while enabling rapid adaptation during the pandemic.

Mizuno

Amarena Diaz

Director of Digital Marketing & eCommerce