Case Study: Margaux drives customer conversions with Wunderkind

Margaux boosts conversions with Wunderkind for 3 customer segments

Margaux, a boutique shoe company founded by women, faced the challenge of identifying its anonymous website traffic in order to personalize customer engagement. While paid media successfully drove visitors to its site, Margaux needed a solution to recognize these users and trigger relevant, automated emails to boost conversions. They turned to vendor Wunderkind for its identity network.

Wunderkind's solution successfully recognized more of Margaux's anonymous traffic, enabling the implementation of personalized welcome email flows and behaviorally triggered communications. According to co-founder Sarah Pierson, Wunderkind became the essential vehicle for helping customers convert, streamlining the funnel and driving growth for the brand.

Margaux