Case Study: Kurt Geiger boosts conversions and email opt-ins with Wunderkind

Kurt Geiger boosts conversions 151% with Wunderkind

Kurt Geiger, a luxury footwear and accessories retailer, successfully used Wunderkind's email marketing solution on its UK website but faced a challenge when expanding to its other brands and regions. The company decided to build its own in-house solution to replicate Wunderkind's performance marketing capabilities for cart abandonment messaging and increasing marketing opt-ins, investing significant engineering resources and development costs over several months.

After the in-house solution failed to meet expectations, Kurt Geiger implemented Wunderkind across the additional sites. This resulted in a 151% increase in conversions from basket abandonment emails and doubled weekly marketing opt-ins to over 10,000. Wunderkind also delivered a 40% lift in data volume and quality, significantly outperforming the company's own solution and typical ESP offerings.

Kurt Geiger