Case Study: Koio achieves 14.5x ROAS with Wunderkind

Koio drives 14.5x ROAS with Wunderkind

Koio, an Italian footwear brand, sought to acquire first-party data at a faster velocity and pace to drive growth. They initially used Wunderkind to manage their email and text marketing with success, but later tested a different solution, Attentive, for their text subscriber list, which caused their list growth and revenue to drop.

After realizing their list growth was slowing, Koio returned to Wunderkind to manage both email and text marketing under one roof. This solution enabled them to build their subscriber lists quicker, driving 16.7% of their revenue and achieving a 14.5x return on ad spend, making Wunderkind their #2 paid channel.

Koio