Case Study: J.McLaughlin drives 16.31% of digital revenue with Wunderkind

J.McLaughlin drives 16.31% of digital revenue with Wunderkind

J.McLaughlin, an American fashion brand, sought to increase online conversions and grow its first-party data while staying true to its brand identity. With a lean marketing team, they needed a partner to help activate this data through personalized, one-to-one messaging and turned to the vendor Wunderkind for its expertise.

By implementing Wunderkind's solutions, including personalized onsite experiences and catalog modules for email and text, J.McLaughlin was able to engage customers at scale. This strategy drove significant results, with Wunderkind becoming the brand's third-highest paid channel and accounting for 16.31% of its total digital revenue. A quarter of that Wunderkind-driven revenue was attributed directly to the catalog modules.

J.McLaughlin