Case Study: J.McLaughlin achieves a 22.3X return on spend with Wunderkind Email & Text

J. McLaughlin Sees a 22.3X Return on Spend with Wunderkind Email & Text

J.McLaughlin, the apparel retailer, needed to grow its email capture rate without sacrificing the one-to-one relationship it had with customers. To scale capture and maintain personalization, J.McLaughlin partnered with Wunderkind, deploying Wunderkind Email & Text and its behavioral- and product-based trigger capabilities.

Wunderkind implemented an onsite email capture strategy, improved onsite identification, and launched targeted triggers including price-drop and back-in-stock messages to personalize outreach at scale. The effort captured 56k new emails in the first six months, drove 14.7% of J.McLaughlin’s total digital revenue, and delivered a 22.3X return on spend for Wunderkind.

J.McLaughlin

Elizabeth Pilkington

Vice President of E-Commerce