Case Study: Tribune Publishing boosts subscriptions and achieves 15x ROI with Wunderkind

Identification, Personalization & Scalable Revenue for Tribune Publishing

Tribune Publishing partnered with Wunderkind to solve onsite identification, list growth, and scale performance challenges. Tribune needed real-time, actionable customer data that persisted across devices and sessions so it could personalize the UX and push readers down the conversion funnel; Wunderkind’s Triggered Email and onsite personalization capabilities were used to identify more visitors and serve tailored campaigns.

Wunderkind implemented a behaviorally based personalization framework and triggered email campaigns across Tribune’s properties, segmenting visitors, testing messaging, and retargeting high‑intent readers. The work drove over 30,000 newsletter opt‑ins and roughly 1,800 paid subscription starts per month, delivered about $38k in average net ad revenue, and produced a 15x ROI for Tribune Publishing while improving subscription growth and ad monetization.

Tribune Publishing

Mark Campbell

Chief Marketing Officer