Case Study: Sonos achieves 12x return on spend with Wunderkind

How Sonos Determined That Wunderkind Could Hit the Right Notes

Sonos, the premium sound system brand, faced a high-consideration purchase challenge: shoppers often researched online but completed the purchase in-store, a “reverse showrooming” issue that drove about 88% cart abandonment and made it hard to identify and retarget interested visitors. To address this, Sonos evaluated solutions that could fit its existing ecommerce and CRM stack and help improve onsite identification and conversion without relying on discounts.

Wunderkind implemented abandonment rate triggered email along with strategic onboarding and support to help Sonos launch quickly and start seeing returns fast. The result was immediate impact, including a 12x return on spend in the first six months, 21% onsite identification of site traffic, and a 9x lift over Sonos’ previous solution at launch, with continued growth across 22 geographies.

Sonos

Sean Knotts

Senior eCommerce Manager