Case Study: Glue Store boosts first-party audience growth and email performance with Wunderkind

Glue Store boosts identified sessions 400% with Wunderkind

Glue Store, an Australian fashion retailer, sought to improve marketing efficiency by growing its first-party audience and better capturing anonymous website visitors. To address this challenge, Glue Store partnered with Wunderkind to enhance its on-site identification capabilities.

Wunderkind's solution significantly increased the rate of identifying visitors, capturing their email addresses for Glue Store's CRM. The implementation of Wunderkind's triggered email programs drove a 9.9x return on investment. Results included a 400% increase in identified site sessions and a 2.3x lift in email performance, drastically improving owned channel revenue.

Glue Store