Case Study: Crew Clothing achieves 3x growth in new customer purchases with Wunderkind

Crew Clothing drives 148% more triggered email revenue with Wunderkind

Crew Clothing, a British lifestyle brand, was looking to generate more efficient growth from its online channels. Their challenge was that a significant portion of their paid social spend was focused on retargeting existing customers, which limited their ability to acquire new customers essential for growth. To address this, they partnered with vendor Wunderkind for first-party data capture and email marketing.

Wunderkind implemented its Identity Network and on-site behavioral triggers to identify a greater proportion of non-logged-in website traffic and grow Crew's first-party database. This allowed Crew to significantly expand its triggered email program with personalized messages. The solution from Wunderkind drove a 148% growth in triggered email revenue and was responsible for 7.4% of Crew's total digital revenue.

Crew Clothing