Case Study: Clarks drives 5.5x more revenue with Wunderkind

Clarks drives 5.5x more triggered email revenue with Wunderkind

The international shoe retailer Clarks faced a challenge in enhancing its email program. Although it had built an abandonment solution, it was unable to effectively recognize visitors already in its CRM, which limited the program's reach and performance. Clarks turned to the vendor Wunderkind to help increase sales through high-performing triggered email campaigns.

Using its identity network, Wunderkind was able to deanonymize a significant portion of Clarks' site traffic. This increased reach resulted in a 5.5x increase in triggered email revenue, which became the second-highest paid channel and contributed 5.4% of total digital revenue. Wunderkind's solution outperformed the retailer's ROAS goal by more than 3x and its complete program now represents over 11% of Clarks' total digital revenue.

Clarks