Case Study: Clarins achieves 13x revenue from triggered emails with Wunderkind

Clarins Creating Visual Personalization at Scale with Wunderkind & Movable Ink

Clarins, the global luxury cosmetics leader, faced rising data-privacy limits and a surge in online shopping that made it harder to identify and re-engage site visitors. To build first‑party data and deliver visual, personalized remarketing at scale, Clarins partnered with Wunderkind (and integrated Movable Ink for dynamic creative) to capture more traffic and grow their email audience.

Wunderkind implemented triggered email remarketing and list-growth tactics while Movable Ink supplied dynamic offer banners and real‑time product views inside those emails; together they drove a 13x increase in revenue from triggered emails, exceeded ROAS targets by 3.3x, and captured 5x more new emails in the first six months. The Movable Ink-enhanced content also lifted click‑to‑open rates by 15% for product-abandonment series and 17.8% for welcome series, and produced a 13.1% conversion lift for emails that included its dynamic content.

Clarins