Case Study: Clarins boosts email identification and triggered revenue with Wunderkind

Clarins boosts triggered email revenue 13X with Wunderkind

Clarins, a leading skincare and makeup brand, faced significant challenges after GDPR regulations caused a major dip in their addressable customer database. They needed to rebuild their email list with high-quality, engaged shoppers and deploy a more efficient retargeting strategy to combat rising acquisition costs. They partnered with the vendor Wunderkind to address this.

Using Wunderkind's identity network and triggered email technology, Clarins was able to identify a much larger portion of their anonymous site traffic. This solution allowed them to add 68,000 new emails to their CRM in six months. The results were substantial, driving a 13x increase in revenue from triggered emails and exceeding their ROAS target by 3.3x, making Wunderkind their most efficient marketing channel.

Clarins