Case Study: Capitol Lighting achieves 170% text revenue growth and 15% of total digital revenue with Wunderkind

Capitol Lighting Sees Massive Text Growth by Switching to Wunderkind

Capitol Lighting, a long-time client of Wunderkind’s triggered email solution, sought to improve performance in their SMS channel and switched to Wunderkind’s text message solution earlier this year. The lighting retailer wanted better results than they were getting with their previous vendor and relied on Wunderkind to scale their mobile engagement quickly.

Wunderkind implemented its text message program for Capitol Lighting and delivered rapid, measurable growth: a 170% increase in revenue from Text compared to the prior vendor, Wunderkind now drives 15% of Capitol Lighting’s total digital revenue, and Texts alone account for 10% of total digital revenue.

Capitol Lighting

Brian Lebersfeld

Vice President of eCommerce