Case Study: UNIQLO achieves 9.4x triggered email revenue and 45% site identification with Wunderkind

Building a RevenueDriving, End-to-End Marketing Solution for UNIQLO

UNIQLO, the global apparel retailer, faced low onsite identification (under 15%) and underperforming triggered email programs from their existing provider. They partnered with Wunderkind to improve shopper recognition and build a more cohesive, high-converting triggered email strategy using Wunderkind’s Triggered Email and identity network.

Wunderkind used its identity network and Triggered Email (and later Catalog Modules) to deanonymize 45% of UNIQLO’s site traffic, increasing traffic from abandonment emails by 13x and driving a 9.4x lift in triggered email revenue. Wunderkind contributed 4.46% of total digital revenue within one month and now drives 7.8% overall for UNIQLO, with Catalog Modules adding an additional 30% increase in triggered email revenue.

UNIQLO

Nicolas Cessot

Head of U.S Brand & Product Marketing