Case Study: Bose boosts brand awareness and consideration with Wunderkind

Bose boosts brand consideration 120% with Wunderkind

Bose, an audio electronics company, faced challenges with brand perception and differentiation in a competitive market. They struggled with their price-to-value ratio and had a significant gap between consumer consideration and actual conversion. Bose partnered with the vendor Wunderkind to address these issues and drive awareness for their new earbuds.

Wunderkind implemented a solution using animated display and high-impact ads to showcase the earbuds' immersive sound experience. Their strategy involved contextually relevant ad placements targeting music lovers and leveraging data for precise targeting. The campaign delivered exceptional results for Bose, including a 120% increase in brand consideration, a 147% lift in brand awareness above benchmark, and a 236% increase in ad recall.

Bose