Case Study: Alpargatas achieves 60% revenue attribution and a 30% subscription increase with Wunderkind

Alpargatas attributes 60% of revenue to Wunderkind

Alpargatas, a Brazilian footwear company best-known for its Havaianas flip-flops, was struggling to identify users on its website and match them to cart abandonment events. This challenge prevented the team from implementing effective triggered email journeys, which wasted significant time and resources. They turned to vendor Wunderkind and its suite of identification and messaging tools for a solution.

Wunderkind implemented its identity network to seamlessly identify website traffic and trigger personalized email and text messages. Within just one month, Wunderkind had implemented six different triggered journeys. This solution attributed 60% of Alpargatas' digital revenue to Wunderkind-triggered messages and also drove a 30% increase in the customer subscription rate.

Alpargatas