Case Study: 99 Bikes Drives 6.14% of Digital Revenue with Wunderkind

99 Bikes drives 6.14% of digital revenue with Wunderkind

99 Bikes, Australia's largest bike retailer, needed to maximize conversions on its website and improve the performance of its email channel. The company sought a technology partner to help scale its email program and grow its first-party database without requiring extensive development resources. They partnered with Wunderkind to deliver a more personalized online shopping experience.

Wunderkind implemented its solution using on-site deployments to increase email capture rates and leveraged its Identity Network to scale personalized, triggered messaging. As a result, Wunderkind drove 6.14% of 99 Bikes' total digital revenue, becoming its third-highest paid channel. The solution also delivered a 30.8x return on investment and added approximately 30,000 new email addresses to the retailer's database.

99 Bikes