Case Study: iBio makes next-generation obesity science legible with Wunderdogs

iBio launches a new website on deadline with Wunderdogs

iBio, a clinical-stage antibody company, faced a challenge where its outdated WordPress website no longer accurately represented its advanced scientific platform. The site was difficult to navigate, used generic imagery, and failed to effectively communicate with its two key audiences: investors and scientific partners. This misrepresentation made the company appear less credible and advanced than it truly was. iBio engaged the branding and web design agency Wunderdogs for a comprehensive solution.

Wunderdogs implemented a new web strategy, copy, and design, culminating in a full Webflow build for iBio. The solution featured a layered information architecture that provided clear, high-level information for investors while offering deeper scientific substance for researchers. Custom illustrations replaced stock photos, and a new CMS gave iBio's team autonomy to update content. Since the launch, the site has served as the primary digital touchpoint for iBio's engagements at major industry conferences, successfully positioning the company as a credible and advanced player in its field.

iBio