Case Study: Gensaic achieves a credible brand and digital platform with Wunderdogs

Gensaic builds a credible brand platform with Wunderdogs for 250+ brands

Gensaic, an AI-driven protein design company spun out of MIT, faced the challenge of translating its novel and complex science into a clear value proposition for a diverse range of stakeholders, including pharmaceutical partners and investors. Their proprietary FORGE platform required a brand and digital presence that conveyed technical sophistication without oversimplifying the work or resorting to generic biotech visuals. They engaged the vendor Wunderdogs to address this branding and digital communication challenge.

Wunderdogs developed a new visual identity and digital platform for Gensaic, leading with a dark theme to create a technical edge while using striking molecular visuals and simplified graphics to make the complex science accessible. The solution included a website designed to function as a credible due diligence tool for partners, with clear information architecture to guide users through the platform's capabilities. The work by Wunderdogs successfully provided Gensaic with a precise and sophisticated brand language to resonate with its target audiences.

Gensaic