Case Study: Entrée Capital achieves a modern founder-first brand and website with Wunderdogs

Entrée Capital modernizes its VC brand and website with Wunderdogs

Entrée Capital, a global venture capital fund with a strong performance record, faced a challenge as its outdated brand identity no longer reflected its global ambition or its reputation for being founder-friendly. The firm partnered with the vendor Wunderdogs for a brand refresh and website redesign to modernize its visual system and close the perception gap with other top-tier funds.

Wunderdogs implemented a comprehensive solution by evolving Entrée Capital's logo, color palette, typography, and iconography into a modern visual language. They rebuilt the website into a clear, scalable platform designed for founder connection, featuring distinct user journeys for founders and LPs. The result was a new identity and digital presence that accurately communicated the firm's conviction, clarity, and global credibility.

Entrée Capital